Getting a Trademark

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Is It Better To Use A Trademark Lawyer, DIY, Or Use A Trademark Website?

Welcome to this comprehensive guide on getting a trademark and the options available to you. Trademarks are a crucial aspect of protecting your brand and business identity. 

In this blog, we will delve into the advantages of using a trademark lawyer as the best option for acquiring a trademark effectively and efficiently for your business from Phoenix to Las Vegas or anywhere in the USA. 

Understanding Trademarks

Trademarks are essential assets for businesses as they represent the unique identity of a brand, product, or service. A trademark can be in various forms, such as a word, logo, slogan, or even a combination of these elements. 

Its primary purpose is to distinguish your offerings from competitors and build brand recognition among consumers.


Trademarks are vital for businesses as they serve as unique identifiers and help establish brand recognition.

So Which Method Is Better?

When it comes to getting a trademark, there are three main options: hiring a trademark lawyer, pursuing a DIY approach, or using a trademark website. Let’s explore each method to determine the best choice.

Hiring a Trademark Lawyer

This option offers numerous advantages, making it the preferred method for most businesses. A trademark attorney, specializing in intellectual property law, possesses the expertise and experience necessary to guide you through the intricate trademark registration process.

Trademark attorneys provide valuable legal advice, ensuring your application complies with all legal requirements. They will also file the application with the U.S. Patent and Trademark Office (USPTO) on your behalf.

Moreover, having a skilled attorney advocating for your trademark enhances the chances of successful registration. In case of any legal disputes or infringements, a trademark attorney will represent your interests, safeguarding your brand.


Hiring a trademark lawyer provides expert guidance, legal compliance, and representation in legal matters.

DIY Trademark Registration

Some individuals and businesses opt for a do-it-yourself (DIY) approach to save costs when getting a trademark. While this might seem appealing, it comes with inherent risks and complexities.

DIY trademark registration involves handling all aspects of the application process on your own. This includes conducting the trademark search, completing and filing the paperwork, and navigating the legal requirements.

Unfortunately, the DIY route can be time-consuming and prone to errors. Filing an incorrect application or missing crucial details can lead to delays or the rejection of your trademark. Additionally, without the expertise of a professional, you may overlook potential conflicts with existing trademarks, leading to legal challenges down the road.


DIY trademark registration may save costs, but it can be time-consuming and error-prone, potentially leading to delays and legal issues.

Using a Trademark Website

Trademark websites or online services offer a convenient and user-friendly way to file trademark applications. These platforms guide users through the application process and provide assistance along the way.

While using a trademark website might seem easy, it lacks the personalized expertise that a trademark attorney can offer. Automated systems cannot provide the in-depth analysis and legal counsel necessary to ensure a smooth and successful trademark registration.


Trademark websites offer convenience but lack the expertise and personalized guidance of a trademark lawyer.

Case Studies and Real-Life Examples

Weiss & Moy, P.C., intellectual property lawyers, have been instrumental in assisting several prominent companies with their IP law issues. Let’s take a look at some real-life examples. 

Filiberto’s Mexican Food is a well-known Arizona establishment that focuses on offering genuine Mexican fare, spanning breakfast, lunch, and dinner. Weiss & Moy, P.C. helped the Tenorio family reclaim Filiberto’s trademark franchise name that had been taken from them in extensive litigation.  The result was transformative for the Tenorio family.

Mark Weiss applied his legal acumen to craft a marketing campaign for NJOY (Sottera, Inc), promoting a tobacco-free smoking alternative product. Thanks to his efforts, NJOY successfully obtained an injunction against the FDA’s attempt to hinder the company’s imports. 

This landmark decision was rendered by U.S. District Judge Richard Leon in January 2010 and was subsequently upheld by the US Court of Appeals (DC Circuit). As a result, the FDA cannot ban the sale of Electronic Cigarettes as long as they are not making smoking cessation claims.


In conclusion, obtaining a trademark is essential for businesses to protect their brand and identity. While various methods exist, hiring a trademark attorney stands out as the best option. 

A skilled attorney provides expert guidance, reduces risks, and ensures successful trademark registration. 

Weiss & Moy, P.C., is a renowned intellectual property law firm with offices located in Phoenix, Arizona, and Las Vegas, Nevada, and serving clients from Boca Raton, Florida to Los Angeles to Scottsdale. With our team of experienced trademark attorneys licensed to practice in multiple state and federal courts throughout the United States, we offer top-tier legal services to clients seeking to protect their intellectual property.

We understand the significance of trademarks in establishing brand identity and recognition. We have a proven track record of helping numerous businesses, both large and small, secure their trademarks and navigate the complexities of intellectual property law.

Our commitment to excellence and personalized services sets us apart from larger firms, ensuring that our clients receive the same level of sophistication without the accompanying high fees.

Whether it’s patent law, immigration law, advising on legal matters, or representing clients in trademark disputes, at Weiss & Moy, P.C., we strive to deliver exceptional results for our clients.

For a free consultation, click here or give us a call, toll-free at 1-480-994-8888.

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