Whether you are starting a new sportsbook, Medicare Insurance Agency or AI startup….whether you are working from a boardroom on Rainbow Blvd. or a Starbucks on the Strip from Whitney to Henderson – if you are starting a new brand and vying for attention in the market, you should be aware of the benefits of trademark registration and protection to best safeguard your intellectual property rights.
That’s where our Las Vegas trademark attorneys come in. We’re here to answer all your questions!
We are Weiss and Moy, P.C. Conveniently located at 3753 Howard Hughes Pkwy UNIT 200, Las Vegas, NV 89119, our experienced IP trademark attorneys can assess your options and answer any questions you may have, and provide advice and representation for all your trademark needs. Contact Weiss and Moy, P.C. today at (480) 994-8888 to find out how we can help protect your brand.
What is a Trademark?
A trademark is a legally registered symbol, word, phrase, or design that sets your brand apart from others. It serves as a unique identifier of the source of goods or services and helps consumers differentiate between competing products in the marketplace.
Entities that may be trademarked include:
● Logo design
● Slogans
● Brand names
● Product shapes
● Product names
Importantly, even sounds or colors associated with a particular brand can be a trademark.
For example, both jeweler Tiffany’s “Tiffany Blue” and T-Mobile’s magenta are trademarked. By obtaining a trademark, you gain exclusive rights to use that mark in connection with your goods or services, and you can take legal action against anyone who infringes on those rights.
In addition, there are various types of trademarks from ‘generic’ to ‘suggestive’ to ‘arbitrary’.
It’s not as simple as it sounds – so it’s best to get the advice of an expert.
Obtaining a trademark involves a detailed process that starts with conducting a comprehensive trademark search to ensure your proposed mark is not already in use by someone else.
Once you’ve determined your mark is available, you can file a trademark application with the United States Patent and Trademark Office (USPTO). The application requires you to provide detailed information about your mark, the
goods or services it represents, and evidence of its use in commerce. Hiring a qualified trademark attorney will maximize your chances of success.
While trademark registration is not mandatory, it is highly recommended for businesses and individuals looking to protect their brand and intellectual property. Registering your trademark with the USPTO provides you with several significant benefits, including the following:
● It establishes a legal presumption of your ownership and exclusive right to use the mark nationally
● it deters others from using a similar mark
● It allows you to bring a federal lawsuit against infringers
Without a registered trademark, you may face challenges in enforcing your rights and preventing others from using a similar mark.
If you are looking to register a trademark for your Las Vegas area business, hiring a Las Vegas trademark lawyer can greatly simplify the trademark registration process.
An experienced attorney like Farley Weiss can conduct a thorough trademark search locally and nationally, draft a strong application, address any potential trademark conflicts, and represent your interests throughout the registration process.
Additionally, Mr. Weiss can provide valuable guidance in enforcing your trademark rights, monitoring potential infringements, and resolving disputes that may arise.
Costs depend on a number of factors such as filing fees and the number of ‘classes’ you register for. For example. If you are registering a band name…are you registering it for live music only or for live music as well as recorded music sales? What about ‘swag’. These are all things you must consider. Call us to find out the costs involved in filing for your brand protection -(480) 994-8888.
From Summerlin to Spring Valley to Historic Westside if you are in the Las Vegas area and require assistance with trademark registration, protection, or enforcement, Weiss & Moy, P.C. is here to help.
Our team of experienced trademark attorneys can provide you with the knowledge and guidance you need to safeguard your intellectual property rights.
Call our Las Vegas office today at (480) 994-8888 or contact us online to schedule a consultation and find out how we can help protect your brand in this competitive market.